Until now we’ve discussed all the reasons why your business should have an online store. But, to increase sales, you have to pay attention to your potential customer’s requests and start to promote your online business. It’s not that easy to reach all the people targeted in your strategy, but with good promotion, you will have the best results as soon as possible. Try these ideas and let us know how they worked.
1. Introduce “yourself”.
We are sure that you’ve heard about the online awareness campaign. This type of campaign is the easiest one because all you have to do is to introduce your business to your audience. Of course, there is a trick. Before starting this campaign, you have to get some details about your business type of consumers. Unfortunately, you can’t create free ads, so you have to make sure that you will not pay for unwanted clicks. Use your experience and business collected data and build your customer typology. Try to figure out what gender buy your products the most, what age group, and also, be more specific by adding other demographic details and interests. Take note that you don’t have to write novels or fairytales. Be fair and specific. Tell them who you are, what are you doing, and why they should buy your products. How you differentiate yourself from your competition?
2. Promote your online business with a Win-Win Strategy.
Contests, giveaways, vouchers…all of them capture your consumer’s attention. With this marketing strategy, you can make your audience more curious about your activity. All the interactive elements of a contest increase engagement and are one of the best solutions for you to reach a large number of potential customers. How can you do that? By adding to-do lists. Request them to share, comment, tag, and also like your business on social media. In this case, you will reach the win-win purpose of your strategy. You will increase your business audience and your audience will be rewarded for their efforts.
Another effective way to grow your sales and give something back to your customers is by offering coupons or discounts. What’s the trick? Use urgency as a psychological tactic. It’s one of the most powerful marketing strategies because it accelerates the customer’s purchase decision. Set up a limited time for the availability of the coupons and use them for a sign-up activity, for a first purchase, or for the customers who have been inactive for a long period of time.
3. Build a strong relationship.
Building a relationship with your consumers might look a little bit risky. To be sure that you can reach this level, you have to gain their confidence from the beginning. After you show them that your business can be trusted, you can start working at a long time “partnership”. Remember their birthdays! It’s the perfect moment to send them a personalized text message or email with a little gift disguised in a dedicated promotion or coupon. Don’t forget about holidays or other celebrations. Also, let your audience be part of your own celebrations, like your business anniversary or other events (new partners, new stores, new products).
Have you tried one of these until now? Which one worked for your business?